Capshine Website Revamp for Social Media Influencers & YouTubers

Client: Capshine LTD, UK
Project Type: WordPress Website Revamp

Project Overview

Capshine, a UK-based company, approached me to revamp their website as part of their strategic pivot to target Social Media Influencers, YouTubers, and Content Creators. The goal was to align their digital presence with this new direction, improve SEO, and attract more visitors from their niche audience.

Objectives

• Redesign the website to resonate with Social Media Influencers and YouTubers.
• Improve overall user engagement and functionality.
• Enhance SEO performance to increase visibility and drive traffic.
• Integrate a platform to allow potential customers to schedule discovery calls and free consultations.

Approach & Process

1. Requirement Gathering:
   Collaborated with the Capshine team to understand their vision, target audience, and brand objectives. Analyzed the previous website to identify areas for improvement in design, structure, and content.
2. Design & Development:
   • Customized the existing WordPress theme to save time and resources.
   • Introduced a modern, influencer-focused design with vibrant visuals and dynamic layouts.
   • Improved site navigation to ensure ease of access to key sections and services.
3. Content Optimization:
   • Updated the website’s messaging to focus on the needs of influencers and YouTubers.
   • Ensured that services were highlighted with compelling calls to action.
4. SEO Enhancements:
   • Conducted thorough keyword research for the influencer niche.
   • Optimized meta descriptions, headings, and alt text for better search engine ranking.
   • Enhanced website speed and ensured mobile responsiveness.
5. Results Monitoring:
   • Integrated tools like Google Analytics and Google Search Console to track visitor behavior and SEO performance.

Outcomes

The revamped Capshine website saw significant improvements shortly after its launch. Within two weeks, keyword rankings increased noticeably, driving more organic traffic to the site. Visitors were primarily from the target audience of influencers and YouTubers, aligning perfectly with Capshine’s strategic goals. Additionally, the fresh and modern design received praise for its visual appeal and functionality, further solidifying Capshine’s positioning in the influencer market.

Client Feedback

“I’ve had the pleasure of working with Minhaz on multiple occasions, and his expertise in creating websites is truly impressive. He creates visually appealing websites that are functional and drive results. Minhaz is also professional, detail-oriented, and always delivers on time. I highly recommend him.” – Shamsul Maznavi, CEO of Capshine.

Tools & Technologies Used

• WordPress for customization and development.
• SEO plugins for optimization and analysis.
• Google Analytics for tracking performance.
• Cal.com for discovery call booking and free consultation call booking.

Conclusion

This project highlights my ability to tailor websites to business needs while achieving measurable results. The revamped Capshine website now effectively represents their new niche, attracting a broader audience and positioning them as a trusted resource for Social Media Influencers and YouTubers.

Screenshots